Eva-Dry, Major Moisture

  • Animation
  • 2012
Project Description

Here is a spot that is the culmination of a direct response to brand strategy that we implemented for EVA-DRY. Starting with a long form DR commercial, moving to short form DR and then finally ending up here with a retail support campaign after getting national retail placement. Sometimes a cool product just needs a cool branded spot. In this fully animated spot, Major Moisture invades your house and only Eva-Dry can stop him. This spot was created to support a product roll out to Home Depot. The result was a memorable moment that was a lot of fun to make.