• Animation
  • BIC Graphic
Project Description

BIC is world famous for writing instruments, pens and pencils that have brought to life amazing art and incredible ideas. In fact, the BIC Stic is so iconic that it’s permanently featured at the New York Museum of Modern Art for its design and impact on society. But, there’s so much more to BIC than its line of pens and pencils; lighters, calendars, outdoor products and more. We helped them create a series of spots aimed at highlighting all the products they offer and showing customers all the ways BIC fits into their everyday lives.