Food Over Fame…these 3 words say it all. Flynn Fleischer and Donovan Wolf turned their shoulder to the idea of being a celebrity chef. For them, it’s all about the food. So when the Fleischer & Wolf cookware and kitchen tools line was ready to be launched, we were tasked with creating a brand image that captured the essence of this rugged and beautiful collection.
We created this brand from the ground up: logo, positioning, packaging and combined that with experiential video assets and a social media campaign that connect Fleischer and Wolf with foodies across the world. The message is simple…Food over Fame…real food from real chefs…but the effect was powerful. We’ve helped launch the F&W line into almost all major retailers including Crate and Barrel, Dillard’s, Macy’s, Belk, Bed Bath & Beyond and more. But most importantly, we connected what matters most: food and people.