EvaDry is the reusable solution that eliminate moisture and mildew in your home and car.
The EvaDry brand was launching into retail, but going up against a huge incumbent brand, Damp Rid. They needed to create a memorable branded advertisement while explaining the difference between their product and the competition.
We created an entire series of animated characters that represented the ways moisture attacks your home; Major Moisture and his army of affects: mold, mildew and musty odors. We then brought them to life in a :30 second spot that presented EvaDry as the hero that destroys these nasty baddies in their tracks. Our characters became the brand ambassadors of this incredibly cool product and launched its retail success across the US.