Defining your audience is the process of discovering who could care about the product you’re making before you waste a bunch of time making it. It’s a simple set of tools and tactics to determine if your idea is any good, and which specific parts of the idea you should make first. It’s been a critical step of every Bluewater Digital advertising and marketing campaign; the secret sauce energizing all we work on. Without first defining your audience, we could risk wasting a lot of time and money on marketing that no one sees.
Branding is one of the most important aspects of your business, whether large or small, retail or B2B. An effective brand strategy gives you a major edge in increasingly competitive markets. Your brand is derived from who you are, who you want to be and who people perceive you to be.
Your logo is the foundation of your brand. Your website, packaging, and other promotional material should integrate with your logo and communicate your brand.
Bluewater Digital helps businesses create a consistent brand strategy that leads to a strong brand equity by researching and understanding your company’s mission, the benefits and features of your products or services, what your customers think of your company, and what qualities you want to associate with your company.
Taking these into consideration, Bluewater Digital can work with you to create the best branding and messaging to reach your goals.
Packaging / Design
Web content needs to engage and convert your readers. With search engine friendly and quality content on your website, your prospects are sure to find your products or services. Bluewater Digital writes natural content that is search engine friendly. No keyword stuffing or writing strictly for the search engines. If it’s done right, both search engines and visitors will be satisfied. Content can be created for your Home page, About Us page, Product pages, Landing pages, Blogs, News and other subpage needs. Consistent messaging across all content insure your brand and mission are explained clearly and concisely.
Blog Post Writing
Art and Graphics
Social content is all about finding your voice and delivering a consistent, engaging message to as many followers as you can. Social media plays an increasingly critical role in spreading the word about your brand. Bluewater Digital works with you to develop your voice, define your goals, and create a social content schedule to manage your brand socially through industry, audience and competitive research. Social content creation includes a mix of text status updates, hashtags, infographics, memes, product images, videos, contests, blogs and more!
Art and graphics
Follower acquisition / Digital outreach
Email marketing is a great way to stay in touch with consumers who are already interested in your business and re-engage them to take action. Bluewater Digital will update the website with an Email Sign-Up form that will collect user data in the email management tool (i.e. MailChimp or Constant Contact). A customized email template will be developed to match your branding and voice. These will be used in monthly Newsletters to your contact list. Bluewater Digital will work with you to develop the newsletter content. Content can include new product offerings, specials/coupons, industry news, etc. Email results will be reported on a monthly basis at the beginning of each month.
Bluewater Digital can also develop Email Automation Campaigns so that visitors and customers receive specific messages at specific times during their customer lifecycle. Triggers include pre-sales notifications, post purchase reminders, Birthday coupons, Anniversary coupons, and Review Requests.
Art and graphics / Template Design
Campaign Setup and Reporting
Keyword research is a practice search engine optimization (SEO) professionals at Bluewater Digital use to find and research actual search terms that people enter into search engines. We research keywords to achieve better rankings in search engines. Once we find a niche keyword, we expanded on it to find similar keywords. The objective of keyword research is to generate, with good precision and recall, large number of terms that are highly relevant yet non obvious to the given input keyword. The process of keyword research involves brainstorming and the use of keyword research tools. To achieve best SEO results, it is important to pick the most relevant keywords. We choose keywords that have little competition and a high number of searches. Little competition makes it easier to achieve higher rank in search engines, and high numbers of searches guarantees that the keyword attracts web traffic for your project.
SEO Copywriting is a specialized form of online writing that contains keyphrases that are relevant to the search your customer put into a search engine and to the content on your webpages. Good SEO writing helps online content rank higher in search results and drives qualified traffic to your website.
Keyword / Competitive Research
On Page Optimization (Meta Tags, Hyperlinks, Keyword Optimization, Alt Text)
Internal / External Link Building
HTML / XML Sitemaps
Web Stats Reporting and Analysis
PPC is the most basic tool in the arsenal of digital marketing. It’s really a broad category that encompasses many options that can be used to reach your target audience. A few items that this includes is pay per click text ads, banner ads, retargeting and YouTube pre-roll ads.
We work with all major PPC networks: Amazon, Google, Microsoft Bing, plus the Social Advertising networks of Facebook, Instagram, Twitter & Pinterest to reach as many consumers as possible. Our PPC team works directly with your staff to write all ad creative required for your campaign. We also A/B test multiple options to identify the highest converting creative.
Branded Search Terms
Non-Branded Search Terms
Retargeting / Remarketing
Landing Page Creation
Bluewater Digital, provides an integrated web strategy to support the end-to-end commerce goals of their clients. We build brands for an omni-channel world and bridges the gap from marketplaces to top notch design & development by providing a consistent message throughout the customer engagement lifecycle.
We provide a comprehensive, turnkey management of Online Retail Marketplaces for brand manufacturers and brand marketers. Today we support five of the largest Marketplaces: Amazon, eBay, Rakuten, Newegg and Sears.com.
We use our expertise and our proprietary technology platform and protecting your brand at YOUR desired price points. In addition, we provide our clients business intelligence including Media attribution, MAP violations and search ranking.
Maximize revenue Protect your brand and pricing Sell smarter with effective business intelligence
Our drop in commerce solution provides your audience a seamless way to purchase new products directly from your website instantly from brands you trust. And it’s the fastest way to earn money from your existing website traffic.
Let’s turn your content based website into a money making machine. Optimize your passion and hard work creating content. Get rid of any operational hassles with ReadyShop.
Top Tier Payout Rate
Household Name Brands
Fast & Reliable Payments
Quick Website Integration
Live Sales Reporting
Instant Sale Notifications
100% Free Service
We understand the importance of building a strong foundation in everything we do. That is why design & development is one of our strongest areas. With over 60 years combined experience our team produce creative ideas that perform and the success of the campaigns are always measured by results. We service all industries and stay on top by being experts in yours. This includes B2B, B2C, eCommerce, marketplace, custom solutions, non-profit and startups.
Bluewater Digital customizes a digital commerce strategy to meet the individual needs and goals of each client. As a transformation partner that delivers solutions and services to help start-ups and established organizations optimize their business models, realize product monetization, and enhance user experiences and customer engagement while automating operations across the digital landscape.
Ecommerce website builds
Transactional site builds