CRAFTSMAN

 

 

Craftsman
Background:
Craftsman was launching their first electric pressure washer in over a decade, and then combined it with a powerful steam cleaner, to create a complete home cleaning solution.

Challenge:
Craftsman wanted to guarantee strong sales at the retail launch of their new product but take advantage of the metrics and lower cost of a DRTV media approach.

Solution:  
We designed a creative approach that matched the overall look and feel of their existing brand spot but featured demos that showed the true cleaning power of this excting new product.  This upbeat spot grabbed customers attention and helped Craftsman achieve their sales goals chain wide.

 

Please feel free to contact us. We look forward to hearing from you.

BLUEWATER STUDIOS
14375 Myerlake Circle
Clearwater, FL 33760

813.944.2926

info@bluewatermedia.tv