BIG NEWS! On the heels of a wildly successful year of growth; we have just added a 20-year direct response marketing veteran to our team.
Michael Weinstein, former CMO of Allstar Products Group who introduced the Snuggie to market, and founding partner of wet wipe mitten-shaped viral sensation “Shittens” which turned a seven-figure profit, will be responsible for the strategic direction and revenue growth of e-commerce and online marketplaces, as well as, digital and social advertising at Bluewater Media. Additionally, Weinstein will oversee ReadyShop, the drop-in commerce solution that provides audience-monetization with a seamless way to purchase directly from trusted influencers, bloggers, editors and more.
Weinstein will also provide strategic vision, operational leadership and oversight, including developing both long-term and short-term strategies for direct-to-consumer marketing, product sourcing for clients and B2B business opportunity development.
“His keen understanding of the consumer marketplace and vision for where we’re going as a company will continue to lead Bluewater down the path of convergence. He completes our leadership team by adding senior-level management experience that gives us a well-rounded look at each of the components of marketing in today’s direct-to-consumer space,” said Andy Latimer, CEO and Founder of Bluewater Media.
Bluewater’s President of Media, Gina Pomponi echoed Latimer, saying that, “Michael brings years of proven digital marketing strategy and will be a wonderful leader of our digital marketing, Amazon and Marketplace management and influencer engagement teams”.
Weinstein holds a bachelor’s degree in computer science and a master’s degree in business management from Long Island University. He was an active member in the Electronic Retailing Association and is now an active member of the Performance-Driven Marketing Institute. Weinstein is also a professional pianist, having performed and recorded with many renowned artists all over the world.