On the heels of adding Michael Weinstein, former Allstar Products Group CMO, to the management team as President of Digital, we’ve added a direct response marketing legend to the staff.
Mark Biglow, or “Big” as he is known, joins us in the Sales and Marketing division, bringing 20 years of knowledge, expertise and his deep relationships with many of the best direct to consumer marketers in the world. Biglow has been a catalyst for many companies’ growth throughout his career in performance-based marketing helping to facilitate billions of dollars in sales for the clients he has represented. Biglow’s responsibilities include strategic client development and new business for Bluewater. Anyone who knows us knows that we have vast capabilities in creative, content development, marketplace management, E-commerce, media strategy and media buying and that is rooted in the understanding of consumer analytics and cross platform optimization – Big will be a big part of the funnel that brings new clients seeking these services into the fold.
Biglow was recently with STIKI, a company focused on text messaging as a means of consumer engagement rather than visiting a URL or calling a number to respond to a call to action. He was previously with Mercury Media for 10 years.
“Big is a legend in the direct response industry who knows the industry better than almost anyone I know,” said Bluewater Media CEO and Founder Andy Latimer. “Having him join our converged agency gives us a resource of one of the most connected people that you can find in direct response”.
Bluewater’s President of Media, Gina Pomponi echoed Latimer’s enthusiasm, “Big and I worked together at my old agency when it transitioned into Mercury Media; we did a lot of great things together”. “He’s amazing in new business development, building and maintaining lasting relationships with his clients unlike anyone I’ve ever seen.” Pomponi continued adding that Biglow doesn’t just close deals, but he genuinely cares about the success of his clients and stays engaged maintaining relationships over years.
Biglow is a professional who is dedicated to the direct response industry and all the relationships that he’s created and cultivated over the past two decades.