ThunderShirt

  • Production | Digital | Animation | Media
  • 2012
Project Description

After Thundershirt redefined the direct response pet product category in 2010, the time had come to work on new creative for their exploding brand. In partnership with Modus Direct, we worked on a "True Stories. Real Thundershirt Users" theme. We had a blast shooting footage of "dogs being dogs" and created a spot that was both beautiful and sold product. A great extension of their brand, the new Thundershirt spot keeps the same iconic whistling music that helped the original spot become a breakout success.