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BLACKSTONE

 

 

Blackstone
Background:
Blackstone Products makes innovative outdoor cooking products.  Their collapsible, portable griddles have become a must have for tailgaters, food lovers and outdoor cooking enthusiasts.

Goals:
Introduce their products to new consumers while growing their direct, retail and e-commerce sales using a DRTV strategy.

What We Did:
Blackstone already had extensive retail and digital retail penetration, but they needed to increase year over year sales to gain momentum and expand into new markets.  So we prepared a comprehensive DRTV centric brand growth strategy that included short-form DRTV creative with media and campaign management, a re-branded e-commerce enabled website and digital marketing campaign including a social media element.  Given the high price point ($299), we utilized a :60 push to web creative and relied on the digital and retail presence to close sales.

Results:
During the first week of the campaign, direct sales on the Blackstone website were at a 1.07 MER against total ad spend for the campaign…and by the third week they were over a 1.5 MER.  Sales of their feature product, a 36” griddle, increased 1819 units across all retail platforms during our 4 week media flight compared to the previous 4 weeks leading into our campaign…a 25% INCREASE! What’s even better is that during same 4 week period, year over sales grew of 36” griddles GREW 52%!  Our success has helped them reach their goals and increase their retail presence for the next year.

 

Please feel free to contact us. We look forward to hearing from you.

BLUEWATER STUDIOS
14375 Myerlake Circle
Clearwater, FL 33760

813.944.2926

info@bluewatermedia.tv